The Ceres radio spots are part of a multiplatform campaign that includes radio, print and online social media advertising in heartland states and the nation's capital. John DeCicco, a faculty fellow at the University of Michigan's Energy Institute said, "American's overwhelming support for higher fuel efficiency standards matches what is technologically feasible. His report, "A Fuel Efficiency Horizon for US Automobiles," shows how optimal use of available and affordable technologies can push new fleet efficiency as high as 74 mpg assuming adequate lead time.
Recent polling commissioned by Ceres of likely Michigan and Ohio voters shows: 80% of likely Ohio voters and 76% of likely Michigan voters believe a national 60 mpg standard will encourage American car makers to innovate, boosting sales and protecting American auto jobs. Ceres said in Michigan and Ohio -- the heart of the American auto industry -- likely voters overwhelmingly support the 60 mpg fuel efficiency standard. They cite: 78% of likely Michigan voters and 79% of likely Ohio voters say they support 60 mpg; 68% of likely voters in Michigan auto industry households and 72% of likely voters in Michigan manufacturing households support 60 mpg; and 84% of likely voters in Ohio auto industry households and 74% of likely voters in Ohio manufacturing households support 60 mpg.